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“If our focus is on external validation, then the journey will always be fraught. It’s culturally impossible to do important work that will be loved by everyone. The very act of being ‘important’ means that it will have a different impact on people.”


Seth Godin, The Practice (Page 72)



“Every creator who has engaged in the practice has a long, nearly infinite string of failures. All the ways not to start a novel, not to invent the light bulb, not transform a relationship. Again and again, creative leaders fail. It is the foundation of our work. We fail and then we edit and then we do it again.”


Seth Godin, The Practice (Page 164) 

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